PBC on NBC ratings and Demographics

[Hougigo]

They need to put the heavyweights in there, American casual fans love the heavyweights

Deontay Wilder vs Lucas Browne

Antonio Tarver vs Shannon Briggs

Tarver?
No thanks

[Barcham]

Last fight pulled 3.4 million ... this will probably average around 3 million when all is said and done. Not exactly a huge drop off.

That's over a 10% drop off. If that continues, by their 8th show or so, almost no one will be watching. And even if they were to maintain an audience of 3 million, that will not allow them to charge high enough advertising rates to be profitable. Probably not even enough to break even. Unless they start dropping the purse amounts severely, maybe to about $1-1.5 million total per show.

NBC does not pay for their commercial time, ads for NBC programming are used as fill in for unsold ad space. The same thing applies to advertising spots sold by local stations - that revenue goes to the local station.

The only major sponsor I saw last night was Corona and they certainly did not pay a fortune for their advertising when you consider that Tecate got the rights to the May-Pac superfight for only 5.6 million. They probably have a deal that covers advertising spots on all PBC broadcasts and seem to be their primary sponsor.

[The Gambler1981]

That's over a 10% drop off. If that continues, by their 8th show or so, almost no one will be watching. And even if they were to maintain an audience of 3 million, that will not allow them to charge high enough advertising rates to be profitable. Probably not even enough to break even. Unless they start dropping the purse amounts severely, maybe to about $1-1.5 million total per show.

NBC does not pay for their commercial time, ads for NBC programming are used as fill in for unsold ad space. The same thing applies to advertising spots sold by local stations - that revenue goes to the local station.

The only major sponsor I saw last night was Corona and they certainly did not pay a fortune for their advertising when you consider that Tecate got the rights to the May-Pac superfight for only 5.6 million. They probably have a deal that covers advertising spots on all PBC broadcasts and seem to be their primary sponsor.

You do realize if there is a constant drop of 10% you never reach 0 right?

[Hougigo]

They're gonna do a final numbers thing too... these look like initial. Remember when they had more numbers coming out a day later.

Still... I'm surprised because Garcia is definitely one of his bigger names

[Barcham]

You do realize if there is a constant drop of 10% you never reach 0 right?

Which is why I said 'ALMOST no one' will be watching. There will always be a core audience for the fights, no matter who is fighting. The question is whether the revenue will be enough to pay their costs and still make a profit. I do not see this being possible. And it has nothing to do with Haymon. Anyone who tries this with that ridiculous a budget will fail.

The facts are that boxing is a niche sport. It has been for decades and that is not about to change. A low cost boxing show that showcases up and coming fighters would work and be a minor success but never a financial blockbuster. Trying to feature top level fighters on free television and pay them top level purses simply cannot work. Maybe the occasional higher end matchup, once or twice a year maybe, could work along with the regular lower end shows. But no one will turn a profit with expenses over 5 million per show on a Saturday night.
That is why networks do not schedule their top programming on that night. The audience simply is not there.

[The Gambler1981]

Which is why I said 'ALMOST no one' will be watching.

It is a constant as the number goes down the number dropping off also goes down by the same amount. So no it will not almost be nothing by show 8 off the top of my head it would be like 1.75 million if it continues to go down by 10% constantly.

In terms of build stars they would still be above HBO in eyeballs, and boxing is a star driven business the more stars you can build faster the better off you are.

Building a star takes money, and most guys fail to reach that level. However, a true star pays back that money 10 fold.

This is about making stars not about making money, when they have the stars then you make money.

[Hougigo]

It is a constant as the number goes down the number dropping off also goes down by the same amount. So no it will not almost be nothing by show 8 off the top of my head it would be like 1.75 million if it continues to go down by 10% constantly.

In terms of build stars they would still be above HBO in eyeballs, and boxing is a star driven business the more stars you can build faster the better off you are.

Building a star takes money, and most guys fail to reach that level. However, a true star pays back that money 10 fold.

This is about making stars not about making money, when they have the stars then you make money.

Making a star at WW shouldn't be hard since he has a majority of the names there... gonna be hard elsewhere if he's not willing to play outside his stable.

[Da Machine]

That's over a 10% drop off. If that continues, by their 8th show or so, almost no one will be watching. And even if they were to maintain an audience of 3 million, that will not allow them to charge high enough advertising rates to be profitable. Probably not even enough to break even. Unless they start dropping the purse amounts severely, maybe to about $1-1.5 million total per show.

NBC does not pay for their commercial time, ads for NBC programming are used as fill in for unsold ad space. The same thing applies to advertising spots sold by local stations - that revenue goes to the local station.

The only major sponsor I saw last night was Corona and they certainly did not pay a fortune for their advertising when you consider that Tecate got the rights to the May-Pac superfight for only 5.6 million. They probably have a deal that covers advertising spots on all PBC broadcasts and seem to be their primary sponsor.

PBC bought the time so yes NBC does pay. And there were more big sponsors. Geico was one.

[North Star]

NASCAR did two mill more viewers and win the demo apparently, according to BPP's thread

[Da Machine]

NASCAR did two mill more viewers and win the demo apparently, according to BPP's thread

They tied in the demo but having more viewers is obviously a plus.