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By Jake Donovan - Boxing fans knew something special was in the air from the moment Al Haymon and his team officially announced the launching of Premier Boxing Champions in January. The press conference in New York City featured a taste of what was to come, as the major participants of the series were introduced in the same fashion that they are summoned to the ring on fight night.
Danny Garcia and Lamont Peterson knew at the time that they’d have to wait their turn in line, to see how the inaugural edition of “PBC on NBC” would look and what they’d have to live up to by the time their April 11 showdown rolls around.
NBC aired boxing in prime time on its network for the first time in nearly 30 years (not counting ‘The Contender’, which handlers classify as more reality-TV than “real boxing”, even if the results count the same) on March 7. Adrien Broner opened up the telecast with a one-sided 12-round win over John Molina in a stinker, while Keith Thurman looked stellar in his own 12-round victory over Robert Guerrero in the evening’s main event.
The questions going in weren’t entirely how the fights would play out – although a significant part of the sport’s health if it is to thrive in this medium – but how receptive the general audience would be to boxing in prime time. Network brass and event handlers were pleased with the ratings, as the show drew more than 3 million viewers. [Click Here To Read More]
Danny Garcia and Lamont Peterson knew at the time that they’d have to wait their turn in line, to see how the inaugural edition of “PBC on NBC” would look and what they’d have to live up to by the time their April 11 showdown rolls around.
NBC aired boxing in prime time on its network for the first time in nearly 30 years (not counting ‘The Contender’, which handlers classify as more reality-TV than “real boxing”, even if the results count the same) on March 7. Adrien Broner opened up the telecast with a one-sided 12-round win over John Molina in a stinker, while Keith Thurman looked stellar in his own 12-round victory over Robert Guerrero in the evening’s main event.
The questions going in weren’t entirely how the fights would play out – although a significant part of the sport’s health if it is to thrive in this medium – but how receptive the general audience would be to boxing in prime time. Network brass and event handlers were pleased with the ratings, as the show drew more than 3 million viewers. [Click Here To Read More]
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