He's creating a bottomline. When you watch boxing, this is what you will see (and im not talking about fights).
He wants people who start watching boxing to associate it with A) the fighters and B) the fighters are on [PBC]
Again, he wants people see and think PBC when they think boxing.
I think you will see a common theme along all networks this little experiment is happening with.
I cant wait til ESPN's broadcast though. They know how to do it right. No Fluff, straight to an opening fight at the start of a broadcast. Quick and to the point news and interviews between fights. As much as I hate Atlas, him and that other guy (why the **** cant I remember his name?) have good flow and relationship to make things exciting.
He wants people who start watching boxing to associate it with A) the fighters and B) the fighters are on [PBC]
Again, he wants people see and think PBC when they think boxing.
I think you will see a common theme along all networks this little experiment is happening with.
I cant wait til ESPN's broadcast though. They know how to do it right. No Fluff, straight to an opening fight at the start of a broadcast. Quick and to the point news and interviews between fights. As much as I hate Atlas, him and that other guy (why the **** cant I remember his name?) have good flow and relationship to make things exciting.

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