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by Cliff Rold - Good promotion matters. Fan interest matters. Personality matters.
All of those can be factors in building a fighter into a draw.
Eventually none of that matters at all. The bell rings and the man across the ring gets his say as to whether or not those extras can be maximized and monetized.
All that matters then is what can be delivered.
This weekend, two fighters with bigger star potential get the toughest tests of their professional careers. One is the centerpiece of an emerging boxing market, a two-time Olympic Gold Medalist brought along quickly and carefully to a calculated gamble. The other is a loquacious boxer/puncher granted the first prime time network television main event platform in a generation.
They will determine how much they matter going forward.
Let’s go the report cards, beginning with boxing’s return to prime time NBC on Saturday night (8:30 PM EST/5:30 PM PST). [Click Here To Read More]
All of those can be factors in building a fighter into a draw.
Eventually none of that matters at all. The bell rings and the man across the ring gets his say as to whether or not those extras can be maximized and monetized.
All that matters then is what can be delivered.
This weekend, two fighters with bigger star potential get the toughest tests of their professional careers. One is the centerpiece of an emerging boxing market, a two-time Olympic Gold Medalist brought along quickly and carefully to a calculated gamble. The other is a loquacious boxer/puncher granted the first prime time network television main event platform in a generation.
They will determine how much they matter going forward.
Let’s go the report cards, beginning with boxing’s return to prime time NBC on Saturday night (8:30 PM EST/5:30 PM PST). [Click Here To Read More]
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