Comments Thread For: Cotto To Roc Nation, Conduct Disappoints Top Rank Prez

[PeasantCrusha]

I see more Cotto hate than Top Rank hate in this thread. Everyone expects him to have some type of pledge of allegiance to Top Rank. If it were like that he would've signed with them. He left his options open for a reason. Who knows if Top Rank would've tried to hold him hostage like they're doing with Chavez Jr.

Indeed. Dudes don't understand BUSINESS. They think life is a scarface movie with some bull**** about "loyalty.." Top Rank could have been a bit more "loyal" and lived up to their end of the bargain which as per Cotto, they did not.


Ain't nobody got time for slowpoke deals.

[aboutfkntime]

Roc Nation may have "way deeper pockets" than Top Rank, they may also be way more willing to overpay and/or lose money on Cotto than Top Rank is.

" overpay " ?

" lose money " ?

Very few people have a functional understanding regarding basic business/marketing strategies.

This situation is very similar in principle to Mayweathers deal with Shotime.

A very basic assessment is that RocNation are "leasing" Cotto's name/brand..... in much the same way that Shotime is leasing Mayweathers.

This whole "Mayweather is losing money for Shotime" rubbish..... is just that, rubbish.

Roc Nation will get exactly what they need from Cotto, which is the rights to market a very high profile player alongside their name/brand in order to assist them to establish themselves in what is a very tight market...... exactly like Shotime did with Mayweather.

The residuals/benefits are mainly market-share.