I agree with the OP. There has been a shift in boxing the last 10 years of so. A boxer's star appeal is becoming the biggest factor these days.
I remember when Ortiz was fighting Maidana and Lampley was talking about how people had Ortiz pegged as the new golden boy because he has the Mexican heritage, is good looking, and has a great back story. None of that has to do with boxing, all has to do with generating fans.
Don't get me wrong, the idea has always been to generate fans and make money. But its done so artificially now. Before you had to be a great fighter, now its more like a reality show and promoters are looking for crossover appeal. They rarely let the fighters take chances because too much money is invested in them. With guys like Haymon involved its all about showcasing one person.
I remember when Ortiz was fighting Maidana and Lampley was talking about how people had Ortiz pegged as the new golden boy because he has the Mexican heritage, is good looking, and has a great back story. None of that has to do with boxing, all has to do with generating fans.
Don't get me wrong, the idea has always been to generate fans and make money. But its done so artificially now. Before you had to be a great fighter, now its more like a reality show and promoters are looking for crossover appeal. They rarely let the fighters take chances because too much money is invested in them. With guys like Haymon involved its all about showcasing one person.
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