It doesn't work that terribly well in boxing though. Only rarely does a country get behind a fighter to the extent that national enmity comes into it. A fighter actually has to be fairly successful and popular before a country gets behind him.
The easiest way to sell a fight is with 'crazy' personalities and fake tension between the two fighters. Broner-Malignaggi was a garbage fight that sold because of the trash talk between the two fighters involved, and because of their relatively 'loud' personalities.
People have to care about a fighter before the flag will motivate them. People just have to see two guys arguing or being pulled apart for them to watch a fight sold on trash talk.
The easiest way to sell a fight is with 'crazy' personalities and fake tension between the two fighters. Broner-Malignaggi was a garbage fight that sold because of the trash talk between the two fighters involved, and because of their relatively 'loud' personalities.
People have to care about a fighter before the flag will motivate them. People just have to see two guys arguing or being pulled apart for them to watch a fight sold on trash talk.
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