Stephen Espinoza, the head of Showtime Sports, was not necessarily surprised that Golden Boy Promotions signed Mexican superstar Saul "Canelo" Alvarez (44-1-1, 31KOs) to an exclusive long-term deal with HBO. Canelo's last five fights were carried by Showtime, including a recording breaking pay-per-view against Floyd Mayweather Jr. from last September, which generated 2.2 million pay-per-view purchases.
Canelo made his Showtime debut on September 15th, 2012 - with a blowout of Josesito Lopez at the MGM Grand in Las Vegas. Golden Boy, then run by CEO Richard Schaefer, was very upset with HBO for refusing to give them a requested date of September 15th - which fell on Mexican Independence Day weekend. HBO gave the September date to Top Rank, who staged a pay-per-view with Canelo's main Mexican rival, Julio Cesar Chavez Jr., defending his WBC middleweight title against Sergio Martinez at the Thomas & Mack Center in Las Vegas.
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Canelo made his Showtime debut on September 15th, 2012 - with a blowout of Josesito Lopez at the MGM Grand in Las Vegas. Golden Boy, then run by CEO Richard Schaefer, was very upset with HBO for refusing to give them a requested date of September 15th - which fell on Mexican Independence Day weekend. HBO gave the September date to Top Rank, who staged a pay-per-view with Canelo's main Mexican rival, Julio Cesar Chavez Jr., defending his WBC middleweight title against Sergio Martinez at the Thomas & Mack Center in Las Vegas.
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