Showtime hopes the third time’s a charm, as in the final leg of three straight weeks of live boxing action. Floyd Mayweather returns to action this weekend, as he faces Marcos Maidana in a pay-per-view headlining welterweight bout at the MGM Grand in Las Vegas (Saturday, 9PM ET, Showtime PPV).
Returns for the event will need to be spectacular, because ratings for the past two episodes of Showtime Championship Boxing have been underwhelming. The average viewership for the April 26 tripleheader from the Stub Hub Center in Carson, California registered at 623,000 viewers, roughly a 9% drop from its April 19 edition, when Bernard Hopkins registered one of his lowest-rated telecasts to date despite making history (again) in his light heavyweight title unification win over Beibut Shumenov.
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Returns for the event will need to be spectacular, because ratings for the past two episodes of Showtime Championship Boxing have been underwhelming. The average viewership for the April 26 tripleheader from the Stub Hub Center in Carson, California registered at 623,000 viewers, roughly a 9% drop from its April 19 edition, when Bernard Hopkins registered one of his lowest-rated telecasts to date despite making history (again) in his light heavyweight title unification win over Beibut Shumenov.
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