Bob Arum is certain that the boxing public’s perception of Timothy Bradley is vastly different today than it was before Bradley’s first fight against Manny Pacquiao.
According to Arum, a convincing victory over first-ballot Hall-of-Famer Juan Manuel Marquez and his enthralling slugfest against Ruslan Provodnikov have significantly strengthened Bradley’s brand. If the unbeaten Bradley can score a legitimate victory over Pacquiao in their welterweight championship rematch Saturday night at MGM Grand in Las Vegas, Arum expects the Palm Springs, Calif., native to become even more marketable.
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According to Arum, a convincing victory over first-ballot Hall-of-Famer Juan Manuel Marquez and his enthralling slugfest against Ruslan Provodnikov have significantly strengthened Bradley’s brand. If the unbeaten Bradley can score a legitimate victory over Pacquiao in their welterweight championship rematch Saturday night at MGM Grand in Las Vegas, Arum expects the Palm Springs, Calif., native to become even more marketable.
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