Take the emotion out of it! Cotto is 3rd in ppv sales behind -
Mayweather & Pac - Martinez has nowhere as many fans as cotto, because if so he would be headlining his own ppv's. When you are your own brand you settle for nothing. It has taken Cotto over 10 years to establish his brand! The people negotiating on both sides know this, this is why his name comes first! I doubt Cotto enters the ring last, but as far as signage(posters / flyers/ commercials etc..) goes he needs his brand 1st because it is the one that will attract the fans, Martinez is not bigger than Cotto.
Mayweather & Pac - Martinez has nowhere as many fans as cotto, because if so he would be headlining his own ppv's. When you are your own brand you settle for nothing. It has taken Cotto over 10 years to establish his brand! The people negotiating on both sides know this, this is why his name comes first! I doubt Cotto enters the ring last, but as far as signage(posters / flyers/ commercials etc..) goes he needs his brand 1st because it is the one that will attract the fans, Martinez is not bigger than Cotto.
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