The ratings results for the ring return of Julio Cesar Chavez Jr. suggests that either absence makes the heart grow fonder, or there’s nothing viewing audiences prefer more than a good old-fashioned train wreck.
Chavez Jr’s points win over Brian Vera—marred in controversy both before the fight and once official scorecards were read—generated more than 1.4 million viewers during Saturday’s live broadcast on HBO from Carson, California. The figure makes the event the most watched cable fight of 2013, according to Nielsen Ratings reports.
The event took a major hit during fight week, when it was revealed that Chavez Jr.–who already postponed the bout and had the weight limit moved up–could not make the super middleweight limit. Promoters Bob Arum (Chavez Jr.) and Artie Pellulo (Vera) negotiated a deal that granted Vera a handsome six-figure surplus to allow the fight go on at a maximum pre-fight limit of 173 lb.
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Chavez Jr’s points win over Brian Vera—marred in controversy both before the fight and once official scorecards were read—generated more than 1.4 million viewers during Saturday’s live broadcast on HBO from Carson, California. The figure makes the event the most watched cable fight of 2013, according to Nielsen Ratings reports.
The event took a major hit during fight week, when it was revealed that Chavez Jr.–who already postponed the bout and had the weight limit moved up–could not make the super middleweight limit. Promoters Bob Arum (Chavez Jr.) and Artie Pellulo (Vera) negotiated a deal that granted Vera a handsome six-figure surplus to allow the fight go on at a maximum pre-fight limit of 173 lb.
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