Tweet
It doesn’t take much motivation or marketing to get fans interested in the June 15 featherweight showdown between Miguel Angel ‘Mikey’ Garcia and Juan Manuel ‘JuanMa’ Lopez. The bout – which takes place at the American Airlines Center in Dallas and will air live on HBO – already has boxing fans buzzing about its potential as a Fight of the Year candidate.
That won’t allow the event’s handlers and leading sponsor to allow the promotion to run on auto-pilot. Quite the contrary, as Top Rank and Tecate have found a new way to promote the show while also enticing fans about another event down the road – and on the other side of the world.
[Click Here To Read More]
That won’t allow the event’s handlers and leading sponsor to allow the promotion to run on auto-pilot. Quite the contrary, as Top Rank and Tecate have found a new way to promote the show while also enticing fans about another event down the road – and on the other side of the world.
[Click Here To Read More]