It was his first HBO PPV. It did 365k PPV buys. For a JWW not named Oscar De La Hoya to do 365k in 2005, people had to have been highly interested in the fight.
the fight made sense at the time, not saying gatti had a chance but it was still a fight floyd had to take. once a fight is made of course you have to promote it as well as you can.
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