Canelo in new Under Armour Advert

[Dr Rumack]

http://www.youtube.com/watch?v=oYCvIr0fWnM

[ShoulderRoll]

Canelo probably has the least athletic looking physique out of all them.

[thuggery]

Canelo already getting endorsements and sponsors, damn

what a G. I bet a lot of fighters are mad, he's not even from the US

[josenoway]

Now it's clear why he's beating those junior welters. I had no idea before.

[Dr Rumack]

Canelo already getting endorsements and sponsors, damn

what a G. I bet a lot of fighters are mad, he's not even from the US

This guy on Reddit did a very interesting analysis on the likelihood of various fighters being boxing's next 'superstar', based on viewing figures, search analytics, social media etc. - http://www.reddit.com/r/Boxing/comme...breakout_star/

Makes a good case for it being Canelo, although Broner doesn't seem to be too far behind.

[onechance87]

BadAZZ WAR CANELO

[DanboSmitty]

Canelo probably has the least athletic looking physique out of all them.

Definitely inbetween training camps

[croz]

This guy on Reddit did a very interesting analysis on the likelihood of various fighters being boxing's next 'superstar', based on viewing figures, search analytics, social media etc. - http://www.reddit.com/r/Boxing/comme...breakout_star/

Makes a good case for it being Canelo, although Broner doesn't seem to be too far behind.

That's a good list but he never takes into account the fact that Canelo getting 1 million on Showtime would be like getting over 2 million on HBO.

Also the European interest is because the UK has a big interest in boxing. It's a legit top sport this side. The only trouble is that the fights in America are on late at night, and the major fights happen at horrible times.

[thuggery]

They just showed the commercial on TNT for the AllStar game. Big stuff, lots of viewers.

[Bermuda]

lol all he has done was fight old and undersized and over matched opponents and he's already getting endorsements..if that's not hype i don't know what its :/ ....