Originally posted by daggum
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Companies make money because people have mistaken their "WANTS" for "NEEDS". And the habit has become too deeply ingrained for them to reform, and only buy what they can afford. Nobody is forcing them to buy, except through advertising, or envy. The guy who buys $5-6 worth of coffee daily doesn't seem to realise how long he has to work to SAVE the $2000 a year it costs him. Not "earn" it, but "save" it. As for cigarettes.... and other things that people "fancy" and go into debt for..... A guy has to be really unintelligent to go into debt for something he doesn't absolutely need. But it's from people like that, the millions are made.
You should see the amount of brainstorming that goes into a saving of, say $10 on the manufacture of a component of a $20,000 car.
I don't profess to know anything about economics other than what I've picked up by reading or listening, but my son is an economist.
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