Have any big PPV stars ever been hurt by a loss?

[croz]

I mean, I can't think of any who's buy rate had actually gone down after a loss. The likes of Evander and RJJ don't really count since there's went down because people got sick of them hanging around so much.

[dibzvincent143]

It affects whether they want it or not.. it could be big or small but certainly noticeable.. if you think pacquiao losing to bradley didn't hurt pac-may then you are wrong, off topic but could be a basis.

[STAX ON DECK]

i dont think ppl will pay for chavez jr anymore knowing how munch of a bum and lazy he is

[studentofthegam]

I think my boy Cotto's stock definitely dropped.

[HardAss]

Not really , de la hota was still the ppv king after many loses.

[Redd Foxx]

I wouldn't call Pavlik a "star" but he was a big name and dropped off pretty fast. A lot of pre-PPV guys can go away pretty quick after a loss (Lacy, Lopez, Jones, etc). To be a star though, you've already been winning for a while and people will still hang around for a few losses, expecting the old form to come back.