It's just marketing, in my opinion.
There is a large asian-american community in the US, but not many fighters to rapresent it. Many countries in Asia are growing, thus have more importance in the global market.
A popular asian fighter has a huge chance of creating interest.
Marquez is a different case, there are many mexican fighters, he is "expendable" from a marketing point of view.
There is a large asian-american community in the US, but not many fighters to rapresent it. Many countries in Asia are growing, thus have more importance in the global market.
A popular asian fighter has a huge chance of creating interest.
Marquez is a different case, there are many mexican fighters, he is "expendable" from a marketing point of view.
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