Tweet
by Cliff Rold - For its many missteps in recent years, HBO Boxing has introduced one vehicle that would be hard to recognize as anything other than successful: 24/7. The multi-part infomercial disguised as documentary television assisted in elevating Floyd Mayweather to the next level (and the Welterweight leader is given credit for much of its inception).
Results have varied as to how much 24/7 has moved buy rates in all its uses, but there is no doubt the show can rope in the uninitiated channel surfer. The narration of actor Liev Schreiber alone is enough to stop anyone. His voice just says, “Hey, gravitas here.” When that happens, when the clicking of the remote stops, the opportunity to pique curiosity opens up. The curious can become the customer without too large a leap.
Viewed in that vein, 24/7 is an avenue for fan creation.
So then the question becomes how best to travel the avenue. There are times when it has fallen flat. Joe Calzaghe-Roy Jones wasn’t hotly anticipated at signing and was an average sell on pay-per-view. One could argue it was one last example of how much more interesting HBO always found Jones than a lot of the sporting public did. Calzaghe retired after the fight. Jones should have been retired well before the Calzaghe outing. [Click Here To Read More]
Results have varied as to how much 24/7 has moved buy rates in all its uses, but there is no doubt the show can rope in the uninitiated channel surfer. The narration of actor Liev Schreiber alone is enough to stop anyone. His voice just says, “Hey, gravitas here.” When that happens, when the clicking of the remote stops, the opportunity to pique curiosity opens up. The curious can become the customer without too large a leap.
Viewed in that vein, 24/7 is an avenue for fan creation.
So then the question becomes how best to travel the avenue. There are times when it has fallen flat. Joe Calzaghe-Roy Jones wasn’t hotly anticipated at signing and was an average sell on pay-per-view. One could argue it was one last example of how much more interesting HBO always found Jones than a lot of the sporting public did. Calzaghe retired after the fight. Jones should have been retired well before the Calzaghe outing. [Click Here To Read More]
Comment