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By Thomas Gerbasi - When talking about the 168-pound Super Six tournament that concludes this Saturday night in Atlantic City, New Jersey, WBA champion Andre Ward likens it to living “in this bubble.” That would probably be the most accurate way to describe things for the fighters who competed in the two year competition, one in which they were not only pushed to their limits physically in facing off against top-level competition night in and not out, but also mentally, as practically every move they made was followed, scrutinized, and filmed.
Just like living in a bubble. So when Ward arrived in New York Tuesday morning for the final press conference of an exhausting trek that has seen him compete in four fights (one outside of the tournament), go through delays and postponements, and do a seemingly endless amount of interviews, he was happy to finally see the finish line, which for him is a bout against his WBC counterpart, Carl Froch.
“It’s here,” Ward smiled. “Obviously we did the press tour and everything, but I felt it more so when I stepped into Atlantic City about five days ago, and even more so when we officially checked into Caesars yesterday, so it’s here, it’s time to go to work.”
When it comes down to it, some guys live to sign autographs and take pictures, and others embrace the work. Ward belongs to the latter group, and as thoughtful and accessible as he is with the media, his ultimate payoff isn’t whipping out a flashy soundbite, but what happens in the ring on fight night after an arduous training camp. Yet with the marketing and promotional muscle put behind the Super Six tourney, he’s been required to keep one foot in each area over the last two years. [Click Here To Read More]
Just like living in a bubble. So when Ward arrived in New York Tuesday morning for the final press conference of an exhausting trek that has seen him compete in four fights (one outside of the tournament), go through delays and postponements, and do a seemingly endless amount of interviews, he was happy to finally see the finish line, which for him is a bout against his WBC counterpart, Carl Froch.
“It’s here,” Ward smiled. “Obviously we did the press tour and everything, but I felt it more so when I stepped into Atlantic City about five days ago, and even more so when we officially checked into Caesars yesterday, so it’s here, it’s time to go to work.”
When it comes down to it, some guys live to sign autographs and take pictures, and others embrace the work. Ward belongs to the latter group, and as thoughtful and accessible as he is with the media, his ultimate payoff isn’t whipping out a flashy soundbite, but what happens in the ring on fight night after an arduous training camp. Yet with the marketing and promotional muscle put behind the Super Six tourney, he’s been required to keep one foot in each area over the last two years. [Click Here To Read More]
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