600,000 PPV buys for Cotto vs Margarito !
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24/7 is a very powerful marketing tool, but it's still good numbers.
Calzaghe vs Jones jr did 225k i think, and it also had a 24/7.Comment
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Thanks for clarifying that for me. Rich Cabeza.
My guess is ESPN didn't get a good return on their investment because I don't recall another boxing ppv. But I could be wrong.Comment
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Cotto at one point was 2-2 and in one several people thought he lost. If Margarito's eye really recovers somehow and with Arum promoting, he could be back. Cash cow next to him? Just know that Cotto just like many prizefighters NEED a dancing partner. Alone they don't really do much.Comment
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let's face it Margarito will probably never be on a PPV main even again.Cotto is a cash cow next to this guy.
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