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damn 100k views - that is definitely a good sampling size!
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I'd think this shows either that YouTube subscribers lie about their age, or that Sergio is really unknown to casual fans.Comment
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I just went to check on the Pacquaio vs Cotto fight on youtube, and it actually shows that 45-54 is the top age-group too.
Doesn't seem like you can view the specifics if the video isn't yours sadly.Comment
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very interesting topic. thanks for posting!!Comment
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I can't find reason to complain about those ststistics. A lot of the 40 and over age group were young adults when boxing was prime and arguably the best sport around.Comment
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I made a Floyd Mayweather highlight that I uploaded on youtube (has more than 40k views) and 25-34 is the top age group. The Mayweather-De La Hoya fight is most popular with the 25-34 as well, same thing for the Mayweather-Mosley highlights from the HBO channel.Comment
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Well you got 99k views on all of your uploads, and its just one boxer. Not to be a dick, but thats pretty irrelevant.Comment
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Your client's
ad at the boxing ring
Reach an audience of young males advertising ringside
By Diego Vasquez
Apr 5, 2010
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Advertisers are always eager to connect with young men, and there's perhaps no more reliable place to find them at boxing matches, where more than three quarters of the audience is male and young.
Sponsorships at boxing matches are open to advertisers of any level, from those with deep pockets to those with tight budgets.
Bouts can be small, local events or huge world championship fights that are seen by thousands on site and millions more through pay-per-view.
While boxing matches lack the opportunity to sponsor crazy stunts like you find at a minor league baseball game, the branding opportunities are endless. Advertisers can place their logos on anything from the ring to the ropes to the boxers themselves.
To find out how to get your client at a boxing match, read on.
This is one in a Media Life series on buying out-of-home venues. They appear weekly.
Fast Facts
What
Advertising at big and small boxing matches across the country.
Who
Advertising and sponsorship at boxing matches are handled by the promoters who put on the fights. There are more than 100 promoters nationwide, but fewer than two dozen handle the bulk of high-profile events.
A new group launched recently called the Boxing Promoters Association, which includes 35 top promoters and allows advertisers to buy inventory across multiple events and markets.
How it works
The most sought-after piece of inventory at a boxing match is the main sponsorship splashed on the center of the boxing ring's mat.
This placement puts an advertiser quite literally in the middle of the action, and its value grows considerably for high-profile televised fights that will be replayed, photographed, and referenced in archival footage for years to come if it turns out to be a classic fight.
While being in the center of the ring is the most visible way to advertise, sponsors can put their logo on just about anything.
This includes other ringside elements, such as the ropes, the rope dividers, the corner pads, or smaller ads on the sides or corners of the ring mat itself.
Advertisers can also sponsor the ring card girls who prance around the ring between rounds to remind the audience what round is coming up. The sponsor can provide the girls with specially branded clothing, and the ring card can also be printed with a logo.
Ads and logos even show up on the boxers themselves occasionally. Not only are some boxers willing to place sponsor logos on their trunks, but some even put ads on their bodies in the form of temporary tattoos or body paint on their backs.
Product displays and sampling can also be done at boxing matches. A fashion line might show off samples of its clothing at a booth on the arena concourse, or a motorcycle manufacturer could have a few models of its bikes on display on the arena floor.
Advertisers can also ensure that they have a presence in the days leading up to fight night. A fight sponsor could print its logo on the fliers, posters and postcards that are distributed to promote the fight, or a logo could be placed on the backdrop during the often televised weigh-in on the day before the bout.
Markets
Boxing events are held at arenas and casinos in every major market, although the majority of high-profile bouts take place in Las Vegas.
Numbers
High-profile fights can attract 50,000 fans or more. A crowd of 50,944 showed up at Cowboys Stadium earlier this year for the Joshua Clottey-Manny Pacquiao bout for the WBO welterweight title, the third-largest ever for an indoor boxing event in the U.S.
No. 1 on that list is a 1978 fight between Muhammad Ali and Leon Spinks that drew 63,350 at the Superdome in New Orleans. No. 2 is the 1997 fight between Julio Cesar Chavez and Pernell Whitaker in front of 59,995 at the Alamodome in San Antonio.
Millions more watch big fights at home via pay-per-view. Some 1.25 million people paid to watch a fight last November between Pacquiao and Miguel Cotto, while 1.05 million ordered a fight between Floyd Mayweather and Juan Manuel Marquez in September.
How it is measured
Attendance at the fights is used to measure impressions.
TV ratings and the number of pay-per-view buys are also tracked for televised events. Fight replays, highlights and news photos can also be factored in to track total exposure.
What product categories do well
Frequent ad categories include beer and alcohol, energy drinks, auto dealerships, gyms/workout centers, nutritional products, travel and casinos.
Demographics
Boxing fans are 86 percent male and 14 percent female, according to the most recent data from Scarborough Research.
Twenty-nine percent of adult boxing fans are ages 18-34, 48 percent 35-49 and 23 percent 50-plus.
Six percent of fans have an annual households income below $25,000, with 15 percent between $25,000 and $49,999, 43 percent between $50,000 and $59,999, 22 percent between $60,000 and $74,999, 8 percent between $75,000 and $99,999, 4 percent between $100,000 and $149,999, and 2 percent at $150,000 or more.
Making the buy
Buys can be made as late as a week before a fight if inventory is available.
Pricing varies widely based on the size of the event. For example, a small sponsorship at a non-televised local boxing match could cost $500, while an extensive sponsorship at a heavily promoted pay-per-view bout could cost $500,000 or more.
Who’s already at boxing matches
Recent boxing advertisers include Gold’s Gym, Rockstar energy drink, Budweiser, Ring Magazine, Tecate, Southwest Airlines, Cazadores tequila, Corona and MGM Grand Casino.
What they’re saying
“The cost-per-impression is a great value. You’ve got an industry that derives most of its money from its fans—the reason boxing is able to survive is because we have loyal fans, and they’re loyal consumers as well. It’s an industry that’s relatively untapped in terms of sponsors, and one of the reasons for that is years ago there was a stigma attached to boxing. But the reality is that no longer applies--it’s now more regulated than any sport in the world.”– Joe DeGuardia, president and CEO of Star Boxing, and also president of the Boxing Promoters Association
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While there's nothing wrong with boxing having an older fanbase, if the sport can't attract a younger crowd, it's gonna die out.
Technically, two different boxers per video. =)
Anyway, my most popular video is the Margarito fight, which I guess should be the most mainstream out of the bunch. It's still mostly dominated by the older crowd.
And it's kind of weird that 45-54 year olds are really into Sergio. He's a new fighter so I would have expected his fanbase would be younger.Comment
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