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Luxury design house Prada has enlisted boxing legend and future hall-of-famer Bernard Hopkins for their new ad campaign. Bernard's tough persona adds a bit of edge to the sleek design of Prada's eyewear, which he spoke on.
"Prada is known throughout the world as a top luxury brand and as a world champion, it is great to represent the sport in ads that will be seen around the globe. People are already familiar with the way I work my uppercut and jab in the ring, now they can see me wearing them in my Prada ads."
Prada is beefing up their ad campaigns by placing Bernard in the same campaign with Amir Khan of the UK, and 2008 Olympic super heavyweight champion Roberto Cammarelle of Italy, who appear in separate ad layouts.
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