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By Jake Donovan - Bob Arum has a gift for selling a fight, sometimes to the point of unbelievable hyperbole. But even the Hall of Fame promoter knows when to pump the brakes and just recognize something for what it truly is.
“Brandon Rios and Urbano Antillon - you don’t have to sell that fight. Everyone knows they are going to see a really great and entertaining fight.”
Marketing in its simplest form.
The lightweight battle – which takes place at the Home Depot Center in Carson, California – needs no primer, just a camera to bring the action to those at home who love nothing more than a good old-fashioned throwdown. Showtime has that part covered, airing the card live at 10PM ET.
The network didn’t hesitate to become involved after being along for the ride in Rios’ last fight – a thrilling 10th round knockout of Miguel Acosta in what became the year’s first legitimate Fight of the Year contender.
Without overselling the fight, expectations are for this weekend’s action to contribute to that category.
“I’m personally looking forward to seeing this fight because I love an all-action fight,” Arum proudly states. “I personally predict that when all is said and done and we’re sitting around discussing fights of the year, this fight will be right up there as one of the candidates as 2011 Fight of the Year.”
[Click Here To Read More]
“Brandon Rios and Urbano Antillon - you don’t have to sell that fight. Everyone knows they are going to see a really great and entertaining fight.”
Marketing in its simplest form.
The lightweight battle – which takes place at the Home Depot Center in Carson, California – needs no primer, just a camera to bring the action to those at home who love nothing more than a good old-fashioned throwdown. Showtime has that part covered, airing the card live at 10PM ET.
The network didn’t hesitate to become involved after being along for the ride in Rios’ last fight – a thrilling 10th round knockout of Miguel Acosta in what became the year’s first legitimate Fight of the Year contender.
Without overselling the fight, expectations are for this weekend’s action to contribute to that category.
“I’m personally looking forward to seeing this fight because I love an all-action fight,” Arum proudly states. “I personally predict that when all is said and done and we’re sitting around discussing fights of the year, this fight will be right up there as one of the candidates as 2011 Fight of the Year.”
[Click Here To Read More]
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