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Arum Says Pay-Per-View Buys Were Up for Pacquiao Fight
By GREG BISHOP
Published: May 10, 2011
http://www.nytimes.com/2011/05/11/sp...ight.html?_r=1
By GREG BISHOP
Published: May 10, 2011
Based on early projections, Bob Arum, the chairman of Top Rank boxing, said he believed the pay-per-view buys from Manny Pacquiao’s defense of his welterweight title fight against Shane Mosley last Saturday would match or exceed the roughly 1.2 million buys for Pacquiao’s previous fight, against Antonio Margarito.
This is significant because the fight, distributed by Showtime Pay-Per-View, was promoted heavily by CBS, in what Arum viewed as the first step toward returning boxing to terrestrial television. A number around 1.4 million to 1.5 million, Arum said, would highlight the effect of the promotion on the buy rate. Arum said he expected to know the exact number by the end of the week.
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This is significant because the fight, distributed by Showtime Pay-Per-View, was promoted heavily by CBS, in what Arum viewed as the first step toward returning boxing to terrestrial television. A number around 1.4 million to 1.5 million, Arum said, would highlight the effect of the promotion on the buy rate. Arum said he expected to know the exact number by the end of the week.
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