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HBO is Full of Lies Regarding Alvarez-Hatton Live TV Rating
by John Chavez
Mar 11, 2011 -
Why lie?
Especially when you know that “The Boxing Truth” can expose the reality of the situation it would makes no sense to do so.
The rating of HBO’s Boxing After Dark for the live broadcast Saul Alvarez-Matthew Hatton bout was reported earlier this week as having been 1.4 million live viewers. This figure seemed very strong for this day and age for the “Heart and Soul” of boxing.
As a boxing fan, I was impressed to hear this figure as I awaited for my direct contact at Nielsen Media Research to release me a figure that coincided with the 1.4 million figure released by various media outlets.
Today as I browsed my inbox, I finally received the live ratings figure for the HBO broadcast.
This is what was sent to me directly from Nielsen Media Research:
March 5, 2010 - HBO - 7:30 PST Adrien Broner vs. Ponce De Leon – 762,000 live viewers
March 5, 2010 - HBO - 8:30 PST Saul Alvarez vs. Matthew Hatton – 920,000 live viewers
It appears as though something isn’t correct about the reported figure of 1.4 million total live viewers for the Alvarez-Hatton broadcast.
This thing smells like HBO propaganda as executives Ross Greenburg and Kerry Davis are roller skating on an oil-slicked, iced-over catfish pond in Minnesota.
In 2010, following the Miguel Cotto-Yuri Foreman bout in New York, HBO publicly released the live rating for the broadcast as having been seen by 1.9 million live viewers. This figure was in fact incorrect as the live viewership (provided to me by Nielsen Media Research) reported a 1.6 million live viewership.
HBO attempted to inflate the correctly reported number to 1.9 million by combining the live figure with the Sunday replay which obviously must have garnered roughly 300,000 viewers.
At this point you might simply ask... what’s the big deal?
The big deal is the fact that the public and power players within the boxing industry are being openly and blatantly lied to when it comes to correct ratings figures. This gives certain parties more leverage over the other and gives an elevated sense of success.
920,000 live viewers is not a bad figure considering that HBO paid significantly more to broadcast the battle between Juan Manuel Marquez vs. Michael Katsidis in late 2011 which garnered slightly under a 1 million live viewership mark.
However... 920,000 is not 1.4 million.
Perhaps there is need to inflate certain marks as a person’s high-paying job is on the line but at this point... you’re once again treating boxing fans and the industry as morons incapable of producing factual information. I hate being treated like such and therefore will continue putting out “The Boxing Truth” when HBO conveniently pumps out inflated ratings figures.
PS. Kudos to Golden Boy Promotions for putting some serious marketing effort behind Saul Alvarez’s headline debut in Southern California. Hopefully with continued dedication “Canelo” can actually garner the 1.4 million live rating that was such a common occurrence back in 2005.
PPS. It looks like Showtime's boxing programming is creeping up in popularity as the Acosta-Rios match-up on February 26, 2011 garnered 709,000 live viewers. That is a strong figure being that west coast Comcast subscribers are forced to catch all live boxing on 3 hour delay (problem that needs fixing) and Showtime having over 12 million less subscribers than HBO. Here is the link: http://www.nielsen.com/us/en/insight...0s/sports.html
by John Chavez
Mar 11, 2011 -
Why lie?
Especially when you know that “The Boxing Truth” can expose the reality of the situation it would makes no sense to do so.
The rating of HBO’s Boxing After Dark for the live broadcast Saul Alvarez-Matthew Hatton bout was reported earlier this week as having been 1.4 million live viewers. This figure seemed very strong for this day and age for the “Heart and Soul” of boxing.
As a boxing fan, I was impressed to hear this figure as I awaited for my direct contact at Nielsen Media Research to release me a figure that coincided with the 1.4 million figure released by various media outlets.
Today as I browsed my inbox, I finally received the live ratings figure for the HBO broadcast.
This is what was sent to me directly from Nielsen Media Research:
March 5, 2010 - HBO - 7:30 PST Adrien Broner vs. Ponce De Leon – 762,000 live viewers
March 5, 2010 - HBO - 8:30 PST Saul Alvarez vs. Matthew Hatton – 920,000 live viewers
It appears as though something isn’t correct about the reported figure of 1.4 million total live viewers for the Alvarez-Hatton broadcast.
This thing smells like HBO propaganda as executives Ross Greenburg and Kerry Davis are roller skating on an oil-slicked, iced-over catfish pond in Minnesota.
In 2010, following the Miguel Cotto-Yuri Foreman bout in New York, HBO publicly released the live rating for the broadcast as having been seen by 1.9 million live viewers. This figure was in fact incorrect as the live viewership (provided to me by Nielsen Media Research) reported a 1.6 million live viewership.
HBO attempted to inflate the correctly reported number to 1.9 million by combining the live figure with the Sunday replay which obviously must have garnered roughly 300,000 viewers.
At this point you might simply ask... what’s the big deal?
The big deal is the fact that the public and power players within the boxing industry are being openly and blatantly lied to when it comes to correct ratings figures. This gives certain parties more leverage over the other and gives an elevated sense of success.
920,000 live viewers is not a bad figure considering that HBO paid significantly more to broadcast the battle between Juan Manuel Marquez vs. Michael Katsidis in late 2011 which garnered slightly under a 1 million live viewership mark.
However... 920,000 is not 1.4 million.
Perhaps there is need to inflate certain marks as a person’s high-paying job is on the line but at this point... you’re once again treating boxing fans and the industry as morons incapable of producing factual information. I hate being treated like such and therefore will continue putting out “The Boxing Truth” when HBO conveniently pumps out inflated ratings figures.
PS. Kudos to Golden Boy Promotions for putting some serious marketing effort behind Saul Alvarez’s headline debut in Southern California. Hopefully with continued dedication “Canelo” can actually garner the 1.4 million live rating that was such a common occurrence back in 2005.
PPS. It looks like Showtime's boxing programming is creeping up in popularity as the Acosta-Rios match-up on February 26, 2011 garnered 709,000 live viewers. That is a strong figure being that west coast Comcast subscribers are forced to catch all live boxing on 3 hour delay (problem that needs fixing) and Showtime having over 12 million less subscribers than HBO. Here is the link: http://www.nielsen.com/us/en/insight...0s/sports.html
Well HBO is cooking the books to make it look like the guys at the wheel ain't steering the titanic.
The good news is the Brandon Rios hit a home run on SHO and the fight was great.
damn that does look bad. 920k is still a good number, but lol at HBO
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