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"The Rumble in the Jungle". "The Thrilla in Manilla." "No Excuses." The list of dumb marketing names goes on, and even though the aforementioned Thrilla actually took place outside Manilla, did it really matter?
What made me think of this was reading an article on Amir Khan - he's on the UK TV station ITV this Saturday night on the undercard of Joe Calzaghe's tune-up bout. How long before he gets a name for himself, goes into a match with a grudge and some newspaper hack comes up with the headline "The Wrath of Khan"? For all I know, it's probably already happened.
So... slogans. What slogans could have taken place (Tyson-Holyfield II - "You won't believe your ears"???) and what slogans should take place for future bouts?
What made me think of this was reading an article on Amir Khan - he's on the UK TV station ITV this Saturday night on the undercard of Joe Calzaghe's tune-up bout. How long before he gets a name for himself, goes into a match with a grudge and some newspaper hack comes up with the headline "The Wrath of Khan"? For all I know, it's probably already happened.
So... slogans. What slogans could have taken place (Tyson-Holyfield II - "You won't believe your ears"???) and what slogans should take place for future bouts?
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