Its not about who cares about the channel, it about how many people are informed about the fight. More people subscribe and watch HBO the they do Showtime. HBO has a bigger audience and have a bigger budget for promoting sports events.
Yeah but aint showtime owned by cbs or something like that? They could show promotions on that channel and since is regular tv it would get more exposure. Maybe even televise the fight camp on cbs and showtime.
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