Manny Pacquiao is boxing's most relevant figure since Muhammad Ali.
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Pacquiao appeared on the ABC late night talk show “Jimmy Kimmel Live” last week and sang a duet of the John Lennon song, “Imagine” with actor Will Ferrell. He was profiled in Time Magazine and appeared on the cover of its Asian edition. CNN International did a half-hour segment on him. Magazines such as Esquire, GQ and The Atlantic, which rarely cover sports, let alone boxing, did profiles of him. The New York Times regularly sends a reporter now to cover Pacquiao. NPR’s Weekend Edition did a long segment on his plans to help his countrymen a few days before his 2009 fight with Ricky Hatton. He’s also on the cover of the November issue of American Airlines’ in-flight magazine, which has never before profiled a boxer.
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