Can you believe this?
Best of Enemies is not just a boxing match, it's an event.
That is Adam Booth's verdict on the world heavyweight showdown between bitter enemies David Haye and Audley Harrison, live on Sky Box Office HD - and for the first time in 3D.
Booth, who is promoting the fight, believes the clash will be the biggest thing British boxing has seen for years.
Not since Ricky Hatton took thousands to Las Vegas to take on Floyd Mayweather and Manny Pacquaio has the sport enjoyed such a high profile outside of the usual paremeters.
Both Haye and Harrison say they have been shocked at the interest from the general public and even the man staging the show admits he didn't think it would be this big.
"There was so much pressure and demand for this to be made that we paid attention to it and it's been born out," he told skysports.com.
"We've sold 18,000-19,000 tickets and with five weeks to go, the arena's totally sold out.
"If that's directly proportionate to public interest with the TV audience - which I believe it is because of Audley's name and reputation as well as David's - we have got an event, a real event on our hands.
"I am surprised at how much this has caught on. It's an event that transcends boxing.
"And that's great for boxing, because our sport is a great sport but it gets marginalised and it's fights like this that keep us in the public eye."
And while public opinion may be divided on the outcome, depending which camp you listen to - Booth is unequivocal when it comes to the winner.
He admits that given the up-and-down nature of Harrison's career there is no telling what to expect from the challenger come fight night, but says Haye' preparation has also surpassed his expectations.
"You can never control what another man's going to do, how another man is going to react," he said. "All we can do is control David's preparation.
"That has gone better than before. You can see from the condition he's in today that David is in better shape than he's ever been and I am as confident as I have ever been of anything about this.
"David on his day and Audley better than ever? It's a one-horse race.".
This fight is a complete farce. Ok not on the level of Pacroid vs Margacheato but if they seriously think this is good for British boxing they are sadly mistaken. I hope Haye gets knocked out for his blatant ducking, cherry picking and his insistence on behaving like a arrogant clown.
Best of Enemies is not just a boxing match, it's an event.
That is Adam Booth's verdict on the world heavyweight showdown between bitter enemies David Haye and Audley Harrison, live on Sky Box Office HD - and for the first time in 3D.
Booth, who is promoting the fight, believes the clash will be the biggest thing British boxing has seen for years.
Not since Ricky Hatton took thousands to Las Vegas to take on Floyd Mayweather and Manny Pacquaio has the sport enjoyed such a high profile outside of the usual paremeters.
Both Haye and Harrison say they have been shocked at the interest from the general public and even the man staging the show admits he didn't think it would be this big.
"There was so much pressure and demand for this to be made that we paid attention to it and it's been born out," he told skysports.com.
"We've sold 18,000-19,000 tickets and with five weeks to go, the arena's totally sold out.
"If that's directly proportionate to public interest with the TV audience - which I believe it is because of Audley's name and reputation as well as David's - we have got an event, a real event on our hands.
"I am surprised at how much this has caught on. It's an event that transcends boxing.
"And that's great for boxing, because our sport is a great sport but it gets marginalised and it's fights like this that keep us in the public eye."
And while public opinion may be divided on the outcome, depending which camp you listen to - Booth is unequivocal when it comes to the winner.
He admits that given the up-and-down nature of Harrison's career there is no telling what to expect from the challenger come fight night, but says Haye' preparation has also surpassed his expectations.
"You can never control what another man's going to do, how another man is going to react," he said. "All we can do is control David's preparation.
"That has gone better than before. You can see from the condition he's in today that David is in better shape than he's ever been and I am as confident as I have ever been of anything about this.
"David on his day and Audley better than ever? It's a one-horse race.".
This fight is a complete farce. Ok not on the level of Pacroid vs Margacheato but if they seriously think this is good for British boxing they are sadly mistaken. I hope Haye gets knocked out for his blatant ducking, cherry picking and his insistence on behaving like a arrogant clown.
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