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By Jake Donovan - When you’re successful at something for long enough, you eventually get by on your name alone. It doesn’t matter if you’re as good as you once were. Once your name rings out, the coasting often follows immediately thereafter – and lasts for as long as you can milk it.
Today’s game features an entirely different breed of fighters and fight personalities. The reward needs to be revealed long before most are willing to put in the work. Not helping matters is the greedy intentions of more than a few in the sport, looking to turn a quick buck by using familiar names to help sell a bill.
Julio Cesar Chavez Jr. was never going to be as great as his legendary fighting father – few in the history of the sport can ever claim to be, after all. But the second-generation prizefighter certainly had the opportunity to hold court and at least make a name for himself.
Instead, he became the poster child for the marketing bust that has proven to be the exploitation of Generation Never. Whatever talent he possessed was buried under a lazy work ethic and a promotional and marketing team that was too busy counting gate receipts and pay-per-view sales to concern themselves with whether or not he’d amount to anything as a fighter. [Click Here To Read More]
Today’s game features an entirely different breed of fighters and fight personalities. The reward needs to be revealed long before most are willing to put in the work. Not helping matters is the greedy intentions of more than a few in the sport, looking to turn a quick buck by using familiar names to help sell a bill.
Julio Cesar Chavez Jr. was never going to be as great as his legendary fighting father – few in the history of the sport can ever claim to be, after all. But the second-generation prizefighter certainly had the opportunity to hold court and at least make a name for himself.
Instead, he became the poster child for the marketing bust that has proven to be the exploitation of Generation Never. Whatever talent he possessed was buried under a lazy work ethic and a promotional and marketing team that was too busy counting gate receipts and pay-per-view sales to concern themselves with whether or not he’d amount to anything as a fighter. [Click Here To Read More]
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