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I thought the original purposed name "the fight" was a good name and countered top ranks "the event" quite well. But with Who R U picking as the title its an attempt to influence the casual fan of this fights importance. There are not many fighters who would be favored to beat Floyd or even make the odds that close. Only person that may be evenly favored is Pacquiao. The problem is Mayweather vs Mosley is a great fight despite what odds say or who insiders pick. With the title Who R U picking the fight is displayed as even money to a casual fan. Its has a Kobe or Lebron type mystique to it. Its may be necessary to put the fight in perspective to a casual fan. Instead of hearing well Floyd is a 4 to 1 favorite and thinking this is a safe fight, maybe this way of promoting the fight helps get across that its not that cut and dry. This is a good scrap. Anyways what are your takes on it?
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I don't like the name, but I see what you're getting at. It's a smart idea. -
It is an integrated marketing approach. They decided to use polling as a key viral marketing concept.
from a consumer activation standpoint, it's fine. Also a point of differentiation from all the other fight names.Comment
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very smart ideaComment
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i didnt like the name at the start, but when you start asking people the question there are different points of view which conflict to only make the fight even more exciting.Comment
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Crappy name but the Main Event along with the co-feature bout are top notch! I hope we get at least 1 more decent fight on the card, may be worth the money.Comment
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meh.... its an ok nameComment
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"LOL GUIZ WHO R U PICKING?"
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