That would be an incredibly impressive buy rate and this is why.
The fight was signed mid January only allowing for a little over 2 months of promotion
Casual fans do not know who the **** Clottey is. If they do, they know him as the dude Cotto threw on the floor and beat.
Top Rank is doing a piss poor job promoting this fight. I live in Dallas and I have yet to hear about this fight on the radio. I don't see any fight posters of advertisement anywhere and I've been all over this *****. As a matter of fact, I've seen and heard more advertisement for UFC 110 on the radio and on the side of buses.
The most important reason
There is no 24/7 for this fight. Just a countdown. Thats its. There is no 3-4 part series like there was for the previous fights that have done over 600,000 in recent years.
De La Hoya/Mayweather 2.5 Million PPVS
Cotto/Pacquiao 1.25 Million PPVS
Mayweather/Marquez 1 Million PPVS
Mayweather/Hatton 900,000 PPVS
Pacquiao/Hatton 850,000 PPVS
All these fights were able to achieve these numbers through intense marketing and the 24/7 series. The only fighter in recent times who has averaged above 600K + PPV buys without a 24/7 series has been Oscar De La Hoya
If Pacquiao vs. Clottey does well over 600K, it is quite an achievement for the sport of Boxing and boxing fans should be REALLY happy.
The fight was signed mid January only allowing for a little over 2 months of promotion
Casual fans do not know who the **** Clottey is. If they do, they know him as the dude Cotto threw on the floor and beat.
Top Rank is doing a piss poor job promoting this fight. I live in Dallas and I have yet to hear about this fight on the radio. I don't see any fight posters of advertisement anywhere and I've been all over this *****. As a matter of fact, I've seen and heard more advertisement for UFC 110 on the radio and on the side of buses.
The most important reason
There is no 24/7 for this fight. Just a countdown. Thats its. There is no 3-4 part series like there was for the previous fights that have done over 600,000 in recent years.
De La Hoya/Mayweather 2.5 Million PPVS
Cotto/Pacquiao 1.25 Million PPVS
Mayweather/Marquez 1 Million PPVS
Mayweather/Hatton 900,000 PPVS
Pacquiao/Hatton 850,000 PPVS
All these fights were able to achieve these numbers through intense marketing and the 24/7 series. The only fighter in recent times who has averaged above 600K + PPV buys without a 24/7 series has been Oscar De La Hoya
If Pacquiao vs. Clottey does well over 600K, it is quite an achievement for the sport of Boxing and boxing fans should be REALLY happy.
Comment