Well Top Rank Is Pretty Much Doing A **** Job Promoting "The Event"

[El Castigador]

Its crazy How Shane and Mayweather are promoting this fight 24/7.

[Evil Abed]

Its crazy How Shane and Mosley are promoting this fight 24/7.

.............?

[El Castigador]

.............?

lololo fixed it.

[Evil Abed]

lololo fixed it.

lol.

Its cool.

Happens to me all the time.

[jrosales13]

I remember this same thing was said about the Pac-Cotto fight. That how Top rank was doing a horrible job promoting... But, then like 1 or 2 weeks before the fight everybody was talking about the fight... It picked up momentum... College gameday was giving their predictions on the fight, you saw Pac on Kimmel, you saw the fight really being promoted... Early on it look like Top rank was doing ****... you saw the promotion really go when it was 2 weeks before the fight...

[dans]

Bob Arum should save his money promoting this. I'm not buying.

[mellow_mood]

THE EVENT..........

sure... arum sure...


still better than fighting nate the purple warrior.

Hardcore boxing fan: "Hey are you going to "THE EVENT"?

casual fan: What event?

^^^^ 1/18/2010

http://www.boxingscene.com/forums/sh...48#post7295648


PLEASE READ BELOW!!

What event?

^^^^

[Bogig]

Hard to promote a TURD of a fight with a PED user refusing to fight Mayweather.

Pac's accusers:

1. A convicted drug dealer

2. A Xylocaine user

3. A charged woman beater

4. Their moronic fans who go on accusing with no proof whatsoever


GET AN EDUCATION. IGNORANCE IS EXPENSIVE!

[Bogig]

i GUESS *****S HAVE NOTHING BETTER TO DO THAN TO POTSHOT AND OVER-ANALYZE WHAT ARUM WILL BE DOING TO PROMOTE PAC-CLOTTEY ?!!

WTF!

SERIOUSLY FLOMIES, GET A LIFE !!!

[brently1979]

You would think with all the media attention The All Star Game is getting since its happening in Dallas that they would take advantage, but no. I listen to the radio a lot and since I've been here in the Dallas area, haven't heard **** about the fight on the stations.

No commercials, no ticket give a aways. Who knows, maybe they're waiting till after the All Star game, but still, I'm not seeing much buzz from the fight and it has little to do with Clottey being an unknown opponent and much to do with Top Rank's outdated marketing "strategies". There are SO many mediums for mass communication now a days and Top Rank takes advantage of none.

Top Rank needs to get with the times and realize the potential of digital, viral, and creative marketing. **** isn't like the 20's or 50's or early 90's anymore, Bob. People access the internet from their ****ing watches now you old bastard. GBP doesnt get big PPV buys by just resorting to random press conferences and making rare appearances on talk shows.

If there is anything that can sum up Top Rank's marketing "machine", its this right here.

I couldn't agree with this post more.

Top Rank is terrible at this sort of promotion. Golden Boy are 100 times better at it.

Arum thinks sending out an email to all Top Rank Subscribers is genius.

He has to get with the times. How about a decent sponsor for the fight.

Seriously this isn't a ****ty latin fury card Bob.