Sources at Sky, which broadcast the fight on pay-per-view, reported that they had to hire extra staff to deal with requests as interest grew in the lead-up. It is believed there were between 900,000 and 1m subscriptions and with Haye rumoured to have taken a cut of £5 from each pay-per-view hit, his unceasing promotional efforts of recent weeks appear to have paid off.
David Haye is the new WBA Heavyweight Champion after clinching a points victory over Nikolai Valuev. Fighting in front of a sell-out crowd of 8,000 fans in Nuremberg, Haye was ahead 116-112 on two cards, with the third judge ruling the contest a 114-114 draw. The clash drew a sensational peak market share of 40,5 percent (8,4 million viewers) on German free-to-air giant ARD.
Close to 1 million PPV buys in the UK at £14.95($25USD) and 8.4 million live viewers on network Television in Germany, crazy stuff.
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