"I'm going to say it's unexpected, but there was always a side of me that knew it was crossing over," Greenburg told The Associated Press. "You have to give some credit to Juan Manuel Marquez's Hispanic fan base, but beyond that, Floyd Mayweather has established himself as a star in the sport. All his work with 'Dancing With the Stars' and the WWE and (HBO reality show) '24/7' has established an image that Floyd projects and that people are interested in."
HBO and Golden Boy Promotions attempted to reach new markets for boxing with a pastiche of Internet events, marketing tie-ins and public appearances. HBO also saw a ratings ****e for the four-part "24/7" series leading up to the fight, suggesting Mayweather's persona and fighting skills were the main draw for that surprising number of fans.
"There's no question he's got a little bit of that Muhammad Ali in him from the '60s," Greenburg said. "There were a lot of people that wanted to see his mouth shut as well, and you can't take your eyes off him."
Ross Greenburg ==> President of HBO Sports.
You ==> NOT President of anything substantial
/Thread
HBO and Golden Boy Promotions attempted to reach new markets for boxing with a pastiche of Internet events, marketing tie-ins and public appearances. HBO also saw a ratings ****e for the four-part "24/7" series leading up to the fight, suggesting Mayweather's persona and fighting skills were the main draw for that surprising number of fans.
"There's no question he's got a little bit of that Muhammad Ali in him from the '60s," Greenburg said. "There were a lot of people that wanted to see his mouth shut as well, and you can't take your eyes off him."
Ross Greenburg ==> President of HBO Sports.
You ==> NOT President of anything substantial
/Thread
Comment