any one else notice HBO is calling it 24/7 Pacquiao/Cotto?

[Al Haymon]

instead of how they always call it the other way around? do you guys think in the first episode liev will say "this is, 24/7, Pacquiao Cotto". or will he say it how he usually does?

Yes. i posted a few weeks ago that HBO has made several changes to de-emphasize these fighters, since they aren't personalities. They DID change the name to put more emphasis on the series, rather than the fighters.

And the sales projection for this fight has been dampened.

[Zarco]

Does it really matter what order it goes?

i posted this thread for the intention of conversating with people that it matters to. who ever cares, cares. who ever dosent, doesent. these forums are kind of like TV. you go to your tv guide to see what you want to see. your not going to call a TV station and tell them "who cares about this show".

[MANGLER]

Does it matter?

[Al Haymon]

Does it matter?

Marketing 101.

If you have a great brand, you advertise it as

TIDE Detergent

If your brand is not as strong, you de-emphasize it:

DETERGENT by Acme

Mang... think back on the 4P's.

[Zarco]

Does it matter?

i posted this thread for people who care. who ever cares, cares. who ever dosent, doesent. these forums are kind of like TV. you go through your tv guide to see what you want to see. when you are flipping through channels, do you call a TV station and tell them "who cares about this show"?

[MANGLER]

i posted this thread for people who care. who ever cares, cares. who ever dosent, doesent. these forums are kind of like TV. you go through your tv guide to see what you want to see. when you are flipping through channels, do you call a TV station and tell them "who cares about this show"?

You stole that line from D. He says that when I tease him bout his obsession wit PPV buys.

[Zarco]

You stole that line from D. He says that when I tease him bout his obsession wit PPV buys.

he has said that exact line?