That's a pretty random ad spot. I wonder if it was generated based on keywords and if so I wonder what triggered that ad. If it was simply Showtime choosing to advertise on that site I almost think it would be a waste. They obviously have a budget and I would think all the money would be better invested strictly advertising on sports related forums. Then again I don't really know too much about how the advertising process of these online ads work so maybe I'm wrong.
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