Comments Thread For: Netflix Reportedly Exploring Live Boxing Shows Featuring PBC, Jake Paul

[boxing IQ]

Sounds like nonsense.. or AMZ prime and Netflix would’ve already had big deals with other boxing companies. They see massive potential with PBC and it hurts you

I can tell you graduated at the top of your class. Why would they already have big deals when the promotions are scattered and it's not even a major sport?

They're open to the conversation, but only with the intent they're going to be able to run it using a similar business model as the UFC. A money-suck in desperation with a looming deadline doesn't have much sway against the industry titans.

You need to use your head more. And put on your helmet.

[Butt stuff]

I just dont see it. IMO boxing content wont work for amazon or netflix. Both platforms want content that can be streamed, and re-streamed for years. But 99% of boxing fights are watched once, and completely forgotten forever. Very seldom do you get the Gatti-Ward, Barrera-Morales, Hagler-Hearns type fights that live forever.

And I certainly dont blame Haymon for rattling his tin cup looking for a deal somewhere. I just dont see how it fits with the type of content that those platforms typically look for.

I guess we will see how good of a salesman Al is.......

Amazon prime seem to be ok with streaming footy (soccer for the yanks) in the UK, and imo boxing has more replay value than football. For it to really work, there needs to be a slight culture change both in the way boxing is set up but also in how punters consume it.

[factsarenice]

I just dont see it. IMO boxing content wont work for amazon or netflix. Both platforms want content that can be streamed, and re-streamed for years. But 99% of boxing fights are watched once, and completely forgotten forever. Very seldom do you get the Gatti-Ward, Barrera-Morales, Hagler-Hearns type fights that live forever.

And I certainly dont blame Haymon for rattling his tin cup looking for a deal somewhere. I just dont see how it fits with the type of content that those platforms typically look for.

I guess we will see how good of a salesman Al is.......

Al Haymon single-handedly sold Waddell & Reed on bankrolling the PBC.

Granted.... Waddell & Reed went bankrupt

[factsarenice]

Amazon prime seem to be ok with streaming footy (soccer for the yanks) in the UK, and imo boxing has more replay value than football. For it to really work, there needs to be a slight culture change both in the way boxing is set up but also in how punters consume it.

The audience for American football is massive, the returns are guaranteed and boxing...not so much. Both the PBC and DAZN burned through hundreds of millions without showing a direct profit.

[Eff Pandas]

When netflix first was out, it was crazy between the streaming app and the DVD catalog they basically had every movie and show you could ever want for like 10 dollars a month. then when everyone made their own app it went to ****.

True. Netflix is fine now with how streaming has changed everything with watching movies, shows & live sports, but I loved them more when they had an insane catalog of films & they'd send them to you 3 to 10, or whatever it was, at a time through the mail.

[Eff Pandas]

Two very important points Netflix is known to cut shows very quickly if they don't work out. So if PBC does not deliver Netflix will quickly end it. And the big problem with boxing is the ratings aren't delivering. When the best don't fight the best boxing will have the same ratings problem and nothing will change

Thats a problem everywhere for boxing businesses not just Netflix.

Everyone wants their moneys worth. If you are getting 5M to 500M to put on fights the person giving you that money is gonna want 5M to 500M, & likely more, dollars of value for that content. Netflix isn't reinventing the wheel doing that. Everyone is doing that.

[factsarenice]

The only difference is these companies , Netflix, Amazon , they got more money than God
All the promotions will be done on their sister networks saving them a bunch of money and promoting the chit out of the sport
I tell you I was one of those who thought that no sports should be on streaming sites because it took away from the sport with minimal promotion , also from from all the dinosaurs who couldn’t switch to streaming etc etc etc
Now I see the light , everybody has Netflix so it’ll be already in your house and the odd man who doesn’t will get it by mail or drone if you prefer , I think it’s called Prime Boxing lol
I know , I didn’t see it also but the light is getting much clearer

You mention all the other networks promoting boxing but there are no other networks. In the past, the networks that carried free PBC fights did not pay the PBC, Al Haymon actually paid the networks for time slots with the expectation that boxing would eventually become profitable....but it never did. When the Waddell & Reed money dried up, so did the network airtime.

[Eff Pandas]

Amazon prime seem to be ok with streaming footy (soccer for the yanks) in the UK, and imo boxing has more replay value than football. For it to really work, there needs to be a slight culture change both in the way boxing is set up but also in how punters consume it.

Great points.

Boxing keeps acting like its 1994 still. We need alternate commentary (the hardcore fan feed, the fun Snoop Dogg feed, the stat dork feed & ???). We need AI punch stats on the screen in real time not those Compubox goofs with their Nintendo controllers counting punches. We need to quit fooking around with these 30min breaks between fights. The UFC does this perfect imo. Walkout, fight, post fight interview, next guys walkout within 5mins. Why tf are we standing around talking for 30mins????

Beyond those things & some other basic every event upgrades they just need to make the fights, hype them well & market things well & it all falls in place well imo.

Obviously there are more problems with boxing but a content deal can't alter how much power corrupt ABC Groups have, the judges not being judged & other structural problems the sport has, but there are plenty of things that individuals in boxing have control of moving forward if they choose to.

[boxing IQ]

Thats a problem everywhere for boxing businesses not just Netflix.

Everyone wants their moneys worth. If you are getting 5M to 500M to put on fights the person giving you that money is gonna want 5M to 500M, & likely more, dollars of value for that content. Netflix isn't reinventing the wheel doing that. Everyone is doing that.

On the streaming service platform, the returns are a little different than collecting how much people pay to watch the fights. The value in Netflix comes in it's ability to draw in its viewers and keep them engaged. It's why now they prioritize first week viewership over quality programming (i.e. Too Hot to Handle over Ozark) and keep top 10 lists so everyone can follow what's exciting and trending for the moment. The only way this could work for boxing is if the fights are exciting enough to draw in the viewers on the night. No one catches a football game two weeks later and the same goes for boxing. That's the only way I can see this relationship working out for the long term, meaning Haymon is going to have to lean on his fighters to sign contracts to increase their activity and thus content output. How that translates into fighter purses and pay-per-view events, that's a little murky..

[Spray_resistant]

When netflix first was out, it was crazy between the streaming app and the DVD catalog they basically had every movie and show you could ever want for like 10 dollars a month. then when everyone made their own app it went to ****.


dazn was over paying fighters and I was warning anyone and everyone that it wasnt sustainable but people didnt want to hear that in 2019

Right, it was a great deal at first but it always starts off like that. Then when people take to something companies try to charge you as much as they can for as little as possible.

Fighters have been over paid for sometime, its not sustainable. I recall Gary Russel Jr talking about 1M not being enough, really? for him? UFC pays fighters slave wages but other than for huge draws multimillion dollar paydays for one fight is too much no way some of these guys only known by hardcore fans are generating the revenue to justify that.