Boxing beats UFC in PPV's, who said Boxing was dead?

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  • Parody
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    #1

    Boxing beats UFC in PPV's, who said Boxing was dead?



    The early and unofficial numbers are out, and it looks like the PPV numbers for UFC 103 were somewhere between 400-600K.

    According to The Savage Science, these are the numbers for the past few events:
    UFC 100: 1.7 million
    UFC 101: 1.05 million
    UFC 102: 535,000
    UFC 103: 400,000-600,000
    It's no surprise that their super-card for UFC 100 got the most sales, and fan favorites Anderson Silva and Forrest Griffin highlighted a very successful UFC 101, along with the title fight between Kenny Florian and BJ Penn.

    So the UFC is steadily drawing about 500k in PPV buys, and more, when they put huge names on their cards. UFC 103 went up against the Floyd Mayweather-Juan Manuel Marquez fight, which reportedly got over 1 million buys. What's your take on all of this?
  • Parody
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    #2


    UFC 103 buyrate estimates
    By Jim Murphy September 24th, 2009


    We’ve spoken to several entertainment/media sources who are estimating UFC 103’s buyrate to be in the 400k to 600k range. While a solid number never gets released, the recent breakdown of UFC PPVs goes like this (again these are all estimates):

    UFC 100: 1.7 million
    UFC 101: 1.05 million
    UFC 102: 535,000
    UFC 103: 400,000-600,000

    For a long time our position is that while its obvious that the UFC could cut the number of PPVs and put on better cards, we ‘get’ the logic behind the ‘more is better’ strategy. On balance, you’re better having two cards doing 700,00k each than you are one card doing 1.2 million. Based on the recent event numbers, I’m not sure that’s the case any more. The UFC has a dependable core audience of right around 500,000 PPV buyers. To bring in more buys, the event has to seem like a ‘big deal’ to the mainstream sports fans, casual MMA fans, and other groups outside of the core audience. That’s why Kimbo Slice is getting a gig in the UFC regardless of what happens on TUF–people, and particularly people outside of the UFC’s core audience, have demonstrated a willingness to pay to watch him fight.

    It may have reached a point where the UFC would be better served having fewer PPV events and making them bigger deals with ’stacked’ cards. Revenues aside, getting 1 million PPV buys for one event as opposed to 500,000 for two events isn’t a wash–the publicity and ‘buzz’ upside from the bigger event is extremely valuable for the promotion and makes it easier to promote other events in the future.

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    • WhoreUs
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      #3
      ufc fans watch the ufc to watch ufc fights.

      boxing fans watch boxing for only certain fighters.

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      • PAC-BOY
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        #4
        TS Why do you have so much concern on this? Who gives a *** about unofficial results much less the results. Plus the hear say **** you posted!!!! WGAF!

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        • Parody
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          #5
          Originally posted by PAC-BOY
          TS Why do you have so much concern on this? Who gives a *** about unofficial results much less the results. Plus the hear say **** you posted!!!! WGAF!
          If you dont care, why post in the thread?

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          • -Antonio-
            -Antonio-
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            #6
            Wasn't much of a card though either. You have to takethat into account. It's the equivalent to what the Pavlik/Hopkins card was to us.

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            • onechance87
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              #7
              This only shows that ufc fans or more loyal to their sport...Which in boxing they only want to see the boxing stars....boxing needs to get more stars.
              floyd is only a name ...manny is only name...but manny is entertaning tho.

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              • UnDeniable
                Dereck Gsora
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                #8
                Originally posted by PAC-BOY
                TS Why do you have so much concern on this? Who gives a *** about unofficial results much less the results. Plus the hear say **** you posted!!!! WGAF!

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                • Verstyle
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                  #9
                  Originally posted by Parody
                  If you dont care, why post in the thread?
                  This has be Boxingscene best counter of the " Who cares speech" It's hard to counter.

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                  • DC Fight Fan
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                    #10
                    I've always said that when boxing put's it biggest stars against each other that UFC can't compete PPV wise.

                    The problem is that boxing lacks star power. UFC is like the NFL where fans watch for the sport. Boxing is like the NBA where fans watch the star athletes.

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