Wherever his fan base previously stood, Robson Conceicao has undoubtedly seen his popularity soar over the past two weeks. The three-time Olympian and 2016 Olympic Gold medalist has emerged as the sympathetic favorite heading into his first career title fight. Brazil's Conceicao (16-0, 8KOs) faces two-division and reigning WBC junior lightweight titlist Oscar Valdez this Friday on ESPN from AVA Amphitheater at Casino del Sol in Tucson, Arizona.
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