Comments Thread For: De La Hoya: I Think Jake and Logan Paul Are Great For Boxing

[Cyborg Fangerloo]

I remember when Oscar was good for the sport

[Oldskoolg]

The Paul brothers have again shown boxers that personality sells. So many boxers just don’t get that.

[PRINCEKOOL]

The Paul brothers have again shown boxers that personality sells. So many boxers just don’t get that.

So all boxers have to act like the Paul Brothers? Have youtube, and instagram accounts?

Boxing is a honest sport, I think it is best that fighters just be themselves. I don't personally need to see a gimmick personality to watch a fight.

But I get it mate, you are letting lemmings rule your life. That is what you are really talking about, getting the attention of the lemmings or sheeple etc

Just be yourself Oldsckoolg, and stop letting lemmings rule your life.

[Raggamuffin]

Dlh’s credibility is shot after that statement. It’s all about money with him. The Paul brothers are ass. I hope Dlh doesn’t come back. That vid if him hitting the mitts was terrible.

[Oldskoolg]

So all boxers have to act like the Paul Brothers? Have youtube, and instagram accounts?

Boxing is a honest sport, I think it is best that fighters just be themselves. I don't personally need to see a gimmick personality to watch a fight.

But I get it mate, you are letting lemmings rule your life. That is what you are really talking about, getting the attention of the lemmings or sheeple etc

Just be yourself Oldsckoolg, and stop letting lemmings rule your life.

Switch to decaf…..let us not interact again.

[Monty Fisto]

The Paul brothers have again shown boxers that personality sells. So many boxers just don’t get that.

Those aren't quite the words I'd use, but I think this is closer to the truth than the Paul brothers doing anything by themselves for the sport.
I'm sceptical that a significant number of the casual fans watching Logan or Jake Paul fight will become interested in regular boxing matches (though some might), but there is a lesson to be learned about selling boxing matches to the masses.

The audience does need to be invested in at least one of the boxers. One way to do that is to get the boxers in front of non-typical boxing audiences. You tube is one method, but also regular network TV. Get them on chat shows. Get them on Wipeout. Have them as a guest judge on the Masked Singer. If casual fans get to know their name and face, bingo, they will care more when they fight.

Some boxers are already doing some of these things via social media. Ryan Garcia's twitter popularity is well documented. Wilder seems to have his hardcore cadre via youtube and other social media postings.

[Dobyzhee]

I don’t have a problem with the way the Paul Brothers have marketed themselves.

People tune in.

[Oldskoolg]

Those aren't quite the words I'd use, but I think this is closer to the truth than the Paul brothers doing anything by themselves for the sport.
I'm sceptical that a significant number of the casual fans watching Logan or Jake Paul fight will become interested in regular boxing matches (though some might), but there is a lesson to be learned about selling boxing matches to the masses.

The audience does need to be invested in at least one of the boxers. One way to do that is to get the boxers in front of non-typical boxing audiences. You tube is one method, but also regular network TV. Get them on chat shows. Get them on Wipeout. Have them as a guest judge on the Masked Singer. If casual fans get to know their name and face, bingo, they will care more when they fight.

Some boxers are already doing some of these things via social media. Ryan Garcia's twitter popularity is well documented. Wilder seems to have his hardcore cadre via youtube and other social media postings.

Garcia definitely has, had accomplished more to selling himself to non boxing fans than his boxing for boxing fans. Hamed understood it, Ali did, Sugar Ray Leonard, Camacho, Paez, Tyson, etc etc. Conor McGregor has made tens of millions, hundreds of millions on being a right gobshyte. Personality sells….these brothers are entertaining and they do numbers

[Monty Fisto]

Garcia definitely has, had accomplished more to selling himself to non boxing fans than his boxing for boxing fans. Hamed understood it, Ali did, Sugar Ray Leonard, Camacho, Paez, Tyson, etc etc. Conor McGregor has made tens of millions, hundreds of millions on being a right gobshyte. Personality sells….these brothers are entertaining and they do numbers

Yes. I'm not crazy about talking about boxing this way, but there's an element of showbiz to it required to put backsides on seats. Part of that is neccesitated by how infrequently these guys fight. If a boxer fights regularly throughout the year, maybe the boxing itself an do a lot of the heavy lifting, but when a fighter is only in the ring once or twice per year, they have to be drumming up interest all those long months when they are out of the ring.