Comments Thread For: Hearn Defends Previous Comments Predicting Demise of Showtime

[andocom]

Ta! I thought it a bit wonky if there was not a way to track those numbers at all. So my Hulu numbers count. Kinda makes the Nielsen ratings obsolete ina way. I would venture to guess that the Nielsen ratings for FOX, ESPN, and Showtime are possibly twice as high as what they are on Nielsen

Apps, as with all internet services/advertising provide far richer analytics than old school broadcast ever could, Nielsen ratings were always a bit of a guestimate based on a fairly small sample size, with apps they know exactly how many streams were requested, when they are terminated, etc.

The issue for outsiders is that data is internal as the companies don't need Nielsens to compile it.

In regards to selling inventory to advertisers, broadcasters would prefer content is 100% consumed via an app as it allows individually targeted ads, thats the whole reason Alphabet & Facebook are worth trillions.

[A.B Counterhooks]

Who cares! We just want to watch great fights doesn't matter what network or streaming service just make the great stuff happen

[Bob Haymon]

Showtime was getting close to a million viewers with Wilder fights a few years ago, now they're barely doing a third of that. You can't blame losing that many viewers to people switching to streaming on the app.