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By Jake Donovan - There’s nothing in the world more expensive than free.
For the past two months and change, the sport has seen some terrific boxing action without having to pay a dime beyond their normal cable/satellite package. One notable pay-per-view event took place over that stretch, with its matchups fittingly the weakest of 2009’s televised offerings to date.
That’s about to change big time.
It’s a sign of the times that fights deemed unfit for premium networks are going the a la carte route. Such shows should be treated as optional viewing, while boxing series housed on HBO, Showtime, ESPN2 and the likes considerably tighten up their standards. For those left over, kudos for finding a way to keep their fighters busy. If there’s an audience willing up to pay to see them, then it becomes win-win for everyone. [details]
For the past two months and change, the sport has seen some terrific boxing action without having to pay a dime beyond their normal cable/satellite package. One notable pay-per-view event took place over that stretch, with its matchups fittingly the weakest of 2009’s televised offerings to date.
That’s about to change big time.
It’s a sign of the times that fights deemed unfit for premium networks are going the a la carte route. Such shows should be treated as optional viewing, while boxing series housed on HBO, Showtime, ESPN2 and the likes considerably tighten up their standards. For those left over, kudos for finding a way to keep their fighters busy. If there’s an audience willing up to pay to see them, then it becomes win-win for everyone. [details]
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