By Jake Donovan - It was the fight boxing fans wanted when first rumored a few months ago, and a fight in which everyone involved stepped up to make a reality.
Former three-division champion “Sugar” Shane Mosley was aboard from jump.
Current top welterweight Antonio Margarito liked the fight, but also wanted what he believed to be fair market value.
HBO obliged, which brings us to this upcoming weekend and boxing’s first big event of 2009, which airs live from the Staples Center in Los Angeles, California (Saturday, 10PM ET/7PM PT).
Questions surrounding the fight range from intangibles all the way to historical significance. Some are open to debate for the moment, others will continue beyond the final bell, regardless of winner. The rest will have to be answered on Saturday evening.
The matchup alone generates mouth-watering interest, given the fighter’s respective styles. The way the sport has traveled in recent years, such a fight would’ve required a two-show buildup, which is to say that both sides would receive high-profile showcase fights early in the year, most likely against soft opposition, before colliding later in the year.
Instead, boxing bucks one recent trend and renews another: cutting right to the chase and beginning the year with a ****.
It only makes good business sense to ride year-ending momentum to maintain a seamless transition at the start of a new year. The key is not just in the matchup, but also its presentation. The back end of a calendar year is usually loaded with no fewer than two notable pay-per-view events, followed by the holidays. The start of the New Year would be a good time to reward boxing fans while simultaneously allowing them to recover financially. [details]
Former three-division champion “Sugar” Shane Mosley was aboard from jump.
Current top welterweight Antonio Margarito liked the fight, but also wanted what he believed to be fair market value.
HBO obliged, which brings us to this upcoming weekend and boxing’s first big event of 2009, which airs live from the Staples Center in Los Angeles, California (Saturday, 10PM ET/7PM PT).
Questions surrounding the fight range from intangibles all the way to historical significance. Some are open to debate for the moment, others will continue beyond the final bell, regardless of winner. The rest will have to be answered on Saturday evening.
The matchup alone generates mouth-watering interest, given the fighter’s respective styles. The way the sport has traveled in recent years, such a fight would’ve required a two-show buildup, which is to say that both sides would receive high-profile showcase fights early in the year, most likely against soft opposition, before colliding later in the year.
Instead, boxing bucks one recent trend and renews another: cutting right to the chase and beginning the year with a ****.
It only makes good business sense to ride year-ending momentum to maintain a seamless transition at the start of a new year. The key is not just in the matchup, but also its presentation. The back end of a calendar year is usually loaded with no fewer than two notable pay-per-view events, followed by the holidays. The start of the New Year would be a good time to reward boxing fans while simultaneously allowing them to recover financially. [details]
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