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Internet piracy has evolved in recent years from delayed “resampling” to the live streaming of pay-per-view fights. Host sites post URLs that offer one-click access to content free of charge. Under the Federal Communications Act, a host site is required to have a “takedown” tool to deal with illegal content. But it takes time to effectively utilize the tool, and the law offers “safe harbor” to host sites as long as a takedown tool is in place.
For Calzaghe-Jones, HBO had forty “takedowns” on one site alone (Justin.tv). And more significantly, new sites sprang up on fight night like mushrooms in the dark.
HBO hired two outside companies to combat Internet piracy as it related to De La Hoya-Pacquiao. During fight week, a command center monitored sites that it thought would facilitate theft. On fight night, the center sought to shut down sites that illegally showed the pay-per-view card. But it was clear that Internet pay-per-view piracy had caught up with digital technology.
For Calzaghe-Jones, HBO had forty “takedowns” on one site alone (Justin.tv). And more significantly, new sites sprang up on fight night like mushrooms in the dark.
HBO hired two outside companies to combat Internet piracy as it related to De La Hoya-Pacquiao. During fight week, a command center monitored sites that it thought would facilitate theft. On fight night, the center sought to shut down sites that illegally showed the pay-per-view card. But it was clear that Internet pay-per-view piracy had caught up with digital technology.
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