If Cotto was the winner, then Arum would have done the same thing.
Business wise, Margarito winning was better for Arum. Don't get me wrong, Cotto will atrract fans. But if you look at the Mexican population in the US, its almost 30 million. If Tony fights, Mexican fans will fill up the arena and if it is PPV, they will buy it also. The obstacle is how will the fans see Margarito. Of course he will not be like JCC Sr., but can he reach a fan base like Morales and Barrera.
Business wise, Margarito winning was better for Arum. Don't get me wrong, Cotto will atrract fans. But if you look at the Mexican population in the US, its almost 30 million. If Tony fights, Mexican fans will fill up the arena and if it is PPV, they will buy it also. The obstacle is how will the fans see Margarito. Of course he will not be like JCC Sr., but can he reach a fan base like Morales and Barrera.
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