By Steve Kim - It wasn't too long ago that the president of HBO Sports, Ross Greenburg, stated that his network, after putting on ten pay-per-view events in 2006, vowed that they would go back to putting more of their marquee bouts on their 'Championship Boxing' series. The bottom line, everybody agreed, was that boxing simply doesn't have ten events big enough anymore to go on that particular platform that often. Perhaps the UFC could (and does), but not boxing.
And in 2007, HBO did have a strong rebound year, delivering bouts like Kelly Pavlik-Jermain Taylor and Joe Calzaghe-Mikkel Kessler last fall and limiting themselves to just seven pay-per-view events.
But it looks like Greenburg's promise is right up there with George Bush's (the first one) presidential proclamation of: REEEAAAAD MMMYYY LIPS: NOOOO NEEEEEW TAXES.
Because unfortunately, it looks like that trend was an aberration, as it looks like HBO and its various promotional partners will once again hit double digits in the number of pay-per-view promotions they will stage in 2008. It was once an unwritten rule that for pay-per-views shows to be maximized to their greatest potential, and to not cannibalize each other, that they had to be held about four-to-six weeks apart (or about one billing cycle with your cable/satellite company). [details]
And in 2007, HBO did have a strong rebound year, delivering bouts like Kelly Pavlik-Jermain Taylor and Joe Calzaghe-Mikkel Kessler last fall and limiting themselves to just seven pay-per-view events.
But it looks like Greenburg's promise is right up there with George Bush's (the first one) presidential proclamation of: REEEAAAAD MMMYYY LIPS: NOOOO NEEEEEW TAXES.
Because unfortunately, it looks like that trend was an aberration, as it looks like HBO and its various promotional partners will once again hit double digits in the number of pay-per-view promotions they will stage in 2008. It was once an unwritten rule that for pay-per-views shows to be maximized to their greatest potential, and to not cannibalize each other, that they had to be held about four-to-six weeks apart (or about one billing cycle with your cable/satellite company). [details]

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