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Boxing promoter Frank Maloney reckons it will have "15 minutes of fame", yet it is the fastest-growing spectator sport in the United States.
Boxing legend Barry McGuigan called it "dirty" and "undignified", but statistics suggest it is safer than boxing.
Ultimate Fighting Championship is coming to Britain - and British boxing is rattled.
On Saturday, UFC lands at Manchester's MEN Arena, and 16,000 people, including Wayne Rooney, Rio Ferdinand and Girls Aloud, will be there to welcome it.
Across the Atlantic, it's already big news. UFC, the leading brand within the sport of mixed martial arts, outsold boxing on the box twice over in 2006 and has just finalised a deal with HBO, the traditional home of boxing in America.
UFC champions Randy Couture and Chuck Liddell are household names, which is more than you can say for Floyd Mayweather, arguably boxing's biggest talent.
And it has even caught the imagination of the A-list, with a host of Hollywood stars - and Paris Hilton - regulars at UFC shows.
"I very much believe the two sports can co-exist," said Ratner. "In the USA there are clearly two different demographics between the two groups of viewers and I believe there is limited crossover between the two.
Other boxing people appreciate MMA more than McGuigan, including prominent American promoter Gary Shaw, who plans to stage mixed discipline shows in the future.
Boxing promoter Frank Maloney reckons it will have "15 minutes of fame", yet it is the fastest-growing spectator sport in the United States.
Boxing legend Barry McGuigan called it "dirty" and "undignified", but statistics suggest it is safer than boxing.
Ultimate Fighting Championship is coming to Britain - and British boxing is rattled.
On Saturday, UFC lands at Manchester's MEN Arena, and 16,000 people, including Wayne Rooney, Rio Ferdinand and Girls Aloud, will be there to welcome it.
Across the Atlantic, it's already big news. UFC, the leading brand within the sport of mixed martial arts, outsold boxing on the box twice over in 2006 and has just finalised a deal with HBO, the traditional home of boxing in America.
UFC champions Randy Couture and Chuck Liddell are household names, which is more than you can say for Floyd Mayweather, arguably boxing's biggest talent.
And it has even caught the imagination of the A-list, with a host of Hollywood stars - and Paris Hilton - regulars at UFC shows.
"I very much believe the two sports can co-exist," said Ratner. "In the USA there are clearly two different demographics between the two groups of viewers and I believe there is limited crossover between the two.
Other boxing people appreciate MMA more than McGuigan, including prominent American promoter Gary Shaw, who plans to stage mixed discipline shows in the future.
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