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Ed Fishman brings something fresh and new to the emerging world of mixed martial arts. In a story we posted a couple of months ago, we talked about the mindset that existed in the MMA business - more forward-thinking, skewing toward a younger, more viable consumer demographic than boxing, and because of that, MMA represents an industry that is vibrant and growing, while boxing has remained stagnant, as if running in quicksand.
Fishman says he talked to plenty of boxing people who had pretty much told him the same thing.
"Boxing is not what it used to be," he said, "especially if you go into the heavyweight, light heavyweight divisions, it's not there. Mixed martial arts have become real now. People know it's not phony. fighters train very, very hard. There's a little more to understand. But this is fast and exciting, and new people are always coming in." [details]
Fishman says he talked to plenty of boxing people who had pretty much told him the same thing.
"Boxing is not what it used to be," he said, "especially if you go into the heavyweight, light heavyweight divisions, it's not there. Mixed martial arts have become real now. People know it's not phony. fighters train very, very hard. There's a little more to understand. But this is fast and exciting, and new people are always coming in." [details]
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